The purpose dives deeper into the company’s core philosophy, exploring why the company exists in a broader societal context. It often encapsulates the values and the larger impact the company seeks to make in the world, transcending the boundaries of the commercial marketplace.

The vision is a forward-looking statement that outlines where the company wants to be in the future. It’s the aspirational goal that the company strives to achieve in the long-term. It serves as a guiding beacon, providing direction and inspiring employees towards a common future goal.

The mission is the fundamental reason for a company’s existence beyond just making money. It describes what the company does, who it serves, and how it differentiates itself from competitors. It’s about the present state of the company and provides a framework for day-to-day operations and decision-making.